February 14th, 2014

As of today AddToAny automatically integrates with Universal Analytics, the latest major update to Google Analytics. Publishers and developers tell us that AddToAny is the first major sharing platform to integrate with Universal Analytics, and we are not surprised, just happy to continue offering free sharing stats in the analytics dashboard you already use. AddToAny was first to integrate with Google Analytics way back in 2008, and we continue to offer tracking methods for other analytics platforms.

What does this mean for your share buttons? It means no worries. Whenever you make the upgrade to Universal Analytics, AddToAny stats will continue to automatically roll into your Google Analytics dashboard no matter what version of Google Analytics your site is running.

In fact, a website that uses any one flavor of Google Analytics is covered, going as far back as the original urchin.js “WebAnalytics” code, the synchronous ga.js code, the asynchronous ga.js code, or the new asynchronous analytics.js Universal Analytics code. Any Google Analytics code snippet (or plugin) is compatible with AddToAny sharing stats.

See the Google Analytics access guide for details on where to access Social Interaction Tracking stats in Google Analytics.

As requested by some, we are maintaining the Google Analytics event tracking method for at least a few months longer. For a painless transition, the event tracking method works in tandem with Social Interaction Tracking. Event tracking will remain in place indefinitely for one of our hidden gems, the AddToAny Subscribe button.

With that, enjoy the weekend, Happy Valentine’s & House of Cards Day, and let’s look forward to seeing AddToAny sharing stats in Universal Analytics next week!