PostSecret is Frank Warren’s captivating blog that displays very special postcards each week.  The postcards are sent to him anonymously, and they contain [usually] handwritten secrets that were previously untold.

It’s not uncommon that Frank uses PostSecret to help raise awareness and calls to action about important issues.  This week, PostSecret is trying to raise awareness and financial support for Hopeline (1.800.SUICIDE), an independent hotline for suicide prevention.

The site typically uses Add to Any’s Share/Save widget to help visitors spread PostSecret.com, but this week Frank’s using the button uniquely.  In the first known use of our widget as a tool for spreading a link that’s outside the scope of a popular website, Frank has positioned the widget to help spread Hopeline’s awareness and fundraising campaign.

To see and use the Share/Save widget, as it’s being put to great use this week, see the bottom of PostSecret.

Watch the video about Hopeline’s campaign below, featuring Frank: