We have begun rolling out a significant update to AddToAny’s Google Analytics integration for sharing stats.  The update brings easier access to AddToAny sharing analytics and makes social media and bookmarking reports much more powerful and elegant!

See the new AddToAny sharing analytics guide!

Keeping a watchful eye on Google’s analytics offerings, a few months ago we were extra-happy to see Google Analytics officially announce event tracking for everyone.  The ubiquity of Google Analytics event tracking has allowed us to update AddToAny’s Google Analytics integration to track each share as an event and to appropriately bucket all events into actions & labels within a single category.  With this enhancement, AddToAny brings you more useful and intuitive sharing stats within the analytics dashboard you already use.

With AddToAny’s G.A. integration, you could traditionally access detailed reports on:

• Top shared content
  • Which pages are visitors sharing and saving the most?
  • How many shares or saves for each page?
• Top destinations (including e-mail and browser bookmarking)
  • Which services are visitors sharing or saving to?
  • How many shares or saves for each service?

With the new G.A. integration, the above reports are easier to access and you can additionally:

• Drill down by content
  • Which services are used the most for a certain page?
  • How many shares or saves per service for a certain page?
• Drill down by service
  • Which pages are the most shared or saved to a certain service?
  • How many shares or saves per page for a certain service?

For those wondering, the new method indeed replaces the old access method.  So instead of filtering reports by addtoany.com, you can access your social bookmarking stats in two clicks or less from your Google Analytics dashboard.

With no further ado, check out the updated AddToAny Google Analytics guide, and go check out your stats!

The Google Reader team recently released a flurry of features, one of which allows you to share to a flurry of destinations from Google Reader.

As Google Operating System, TechHail, diTii, and other sites pointed out, you can set AddToAny as your primary “Send to” service.  This will allow you to bookmark and share to Facebook, Twitter, MySpace, Google Bookmarks, Yahoo Bookmarks, Digg, Reddit, Buzz, the moon, and more — including e-mail!

How to?

In Google Reader, go to Settings > Send To > Create a cutom link, then copy and paste the following for each field:

Name: AddToAny

URL: http://www.addtoany.com/share_save?linkurl=${url}&linkname=${title}

Icon URL: http://static.addtoany.com/buttons/favicon.png

After saving, you’ll be able to share and bookmark to any service by clicking Send To > AddToAny under any post.

This is a guest post by Dean Takamine of Mr. Cheap Stuff, a site for coupons, deals, discounts, and free stuff.

Recently I was looking for a way to increase referral traffic to my coupon site Mr. Cheap Stuff.  I noticed many other shopping sites were using social bookmarking widgets to get more viral traffic.  I did some research and finally decided to add AddToAny to my site.

Before using AddToAny I had used other social bookmarking widgets and I wasn’t too impressed with the results.  After a few weeks of use I decided to check my stats and see what effect this little button had on my site.  When I checked my stats I was pleasantly surprised.  I noticed a jump in just about every category of my referring viral traffic.  Now I love checking my stats to see all the viral traffic AddToAny is bringing to my site.

Why AddToAny is my weapon of choice to get viral traffic to my site

• It’s free & no registration
• Google Analytics integration
• Quick & easy installation
• Small size yet power features
• Easy to install WordPress Plugin
• Email uses sender’s own email servers, not your website’s
• With the proper placement it can bring in tons of viral traffic

How to use AddToAny to its full potential

All the viral traffic was great but I wanted to see if I could get even more traffic.  One of the most important things you can do to maximize the potential of AddToAny is to a proper location on your webpage.  I recommend using Google Analytics to help measure your results.  Most people just put the AddToAny button under the main content but I also recommend trying different locations on the page like above the main content, sidebar and even integrating AddToAny within your content.

Testing AddToAny button locations

I decided to do some testing of the AddToAny button on of my Buy.com Coupon page.  First I tested the AddToAny button under the main content.  The results were not extremely impressive; I ended up not receiving much viral traffic.  Next I decided to move it above the main content and I saw a huge improvement.  This got me excited so I tested other locations until I ended up with the current location, which is integrated into the main content.  The current integrated location of the button sends over 400% more viral traffic than having the button under the main content.

If your website doesn’t have an AddToAny button you are missing out on a lot of viral traffic.  Also if you already have an AddToAny button on your site and have not tested and tweaked the location, then you could also be missing out on a lot of viral traffic.

What results have you gotten from tweaking your AddToAny button location?